Style Meets Comfort: Boucle's New Fabric Story

As the style of choice for Ofcasa's brand collaborators, boucle chairs have achieved a remarkable level of success. Do you want to know how it was achieved? Today we will share the story behind the success of boucle chairs without reservation.

Fabric Choice: A considered process

The story begins with an idea that first emerged. Ofcasa designers wanted to choose new fabrics with a good balance of aesthetics and functionality. After the market research, we settled on boucle fabrics because we caught the signals of the trends in boucle fabrics. It tends to bring a relaxed, lively and colourful feeling and atmosphere, and is easy to mix and match, comfortable and hard-wearing, and durable. We are confident that boucle chairs will be loved by our customers.

Fabric & Design: Bring out the best each other

Those two were meant to be together! Without a stylish exterior design, the effect of the fabric would be overlooked and the texture of the fabric would not be shown. We chose earthy colours such as cream, light grey, brown, beige etc. from a wide range of colours, which go well with boucle fabrics and show a unique natural aesthetic. Together with the clean lines of the design, the overall look and feel of the concept perfectly echoes the fresh market and the latest trends. "We predicted this result," says Elieen, Ofcasa's design director. "With boucle fabrics it's hard not to succeed in combining the desired style and colour with a price advantage." After a year of changeover testing, Ofcasa's collection of hot-selling boucle dining chairs has been expanded to five models: Louisa Dining Chairs, Yasin Dining Chairs, Neve Dining Chairs, Leila Dining Chairs, Karin Dining Chairs.

Continue the strategy: the birth of boucle barstools and boucle lounge chairs

The success of the boucle dining chairs gave us a strong motivation to design products that we decided to continue to develop. As a result, Ofcasa has recently launched the boucle barstools and boucle lounge chairs, with Karin Bar Stools and three lounge chairs, Lexine Lounge Chair, Judit Lounge Chair and Beverly Lounge Chair. Elieen is pleased to say, "The new boucle barstools and boucle lounge chairs are really good choices for those customers who like the boucle range."

The style of choice for fashionistas

High-quality fabrics and exquisite craftsmanship are the basic requirements of fashionistas, who pay attention to the comfort and durability of the products. Boucle chairs are not only of high quality, but also satisfy the fashionistas' pursuit of beauty and highlight their taste and attitude towards life. Therefore, boucle chairs are very popular among them, such as Yasin Dining Chairs, Neve Dining Chairs, Leila Dining Chairs. 

The reason why boucle chair became very popular furniture is a typical brand story. However, the true essence lies beyond the product, encompassing a deeply considered and prepared concept.